Before exporting another list, finish this worksheet. A researcher should be able to use it without guessing what “good fit” means. Start with one segment, not your entire possible market.
Industry / business model: [specific segment]
Size band: [your range and why it matters]
Geography: [locations you can serve]
Relevant environment: [technology, service or operating model]
Exclude: [company types you cannot help]
Use constraints that relate to your ability to deliver. Headcount is only useful when it changes the buyer’s needs, budget or workflow.
List title variants for each role. Do not collect every senior title at the company; identify who has a credible reason to reply.
Write one observable trigger, its source and when you checked it. Hiring, a new service line or a public expansion can help when it connects directly to your offer. A generic compliment is not a trigger.
Company | Domain | Buyer role | Contact | Signal | Source URL | Checked date | Verification status | Suppression check | Research note
Use public business information and the minimum contact data needed. Keep source notes so the copywriter can distinguish evidence from an assumption. Recheck stale records before a new campaign.
Research sign-off: [owner] · [segment] · [source reviewed] · [exclusions applied] · [ready for copy]. Pair this with the deliverability primer.
About the author. Written by the Masi Digital team. Questions: joe@masidigital.co.