Outbound agencies vary widely. Some rent software and outsource copy. Others run senior-led work with clear standards. Ask questions that reveal the difference.
Guaranteed meeting quotas with no ICP discussion, refusal to talk about deliverability, template-only copy, and reporting that counts “interested” as booked.
A written brief you approve, separate domains, human copy, reply handling in your voice, and honest reviews when something is not working. Related: how we compare options · meet the founder.
About the author. Written by the Masi Digital team. Questions: joe@masidigital.co.